For Advertisers & Exhibitors

APTA's Advertising Policies

  1. Advertisements are accepted when they conform to the ethical standards and policies of the American Physical Therapy Association (APTA or Publisher). APTA's print and digital vehicles that accept advertising do not verify the accuracy of claims made in advertisements, and running a print/digital ad/posting does not imply endorsement by APTA. Acceptance of ads for professional development courses addressing advanced-level competencies in clinical specialty areas does not imply review or endorsement by the American Board of Physical Therapy Specialties.
  2. APTA shall have the right to approve or deny all advertising prior to publication. APTA reserves the right to cancel any advertising contract at any time.

    APTA may decide that certain products or services are not eligible for advertising in national APTA publications if advertisements for these specific products or services in other media consistently or significantly depart from association standards.

    The fact that an advertisement has appeared previously in an APTA publication shall not preclude APTA from denying placement of that advertisement in the future.
  3. Cancellations are not accepted after the stated closing date. All cancellations prior to space closing date must be made in writing and acknowledged by APTA.
  4. Quotations or excerpts of published articles and references are eligible only if they accurately reflect the meaning intended by the author. Claims made within quotations must conform to the same standards as unquoted claims. Complete reference information or a Web link to a complete reference must be included in the advertisement when a study is cited, a quotation is used, or terms such as “effective” or “proven” are used. Research must have been published in a peer-reviewed scholarly research journal.
  5. Advertisements must clearly identify the advertiser and the product or service being offered. The layout, artwork, and format must be such as to avoid confusion with the editorial content of the publication. APTA may, at its sole discretion, include the word “Advertisement” prominently on advertisements that might be confused with editorial pages. Comparisons with, or disparagements of, a named competitor's product, service or company will not be accepted. Sensational language, such as the extravagant use of superlatives or punctuation marks, will not be accepted. Advertisements that use sexually provocative language or illustration will not be accepted.
  6. Advertisers and their agencies assume full liability for all content of their advertisements and responsibility for any claims arising from them against APTA. APTA is not liable for errors in reader service numbers, ad index, or buyers guide listings. APTA will not accept advertisements for any product, apparatus, instrument, device or pharmaceutical product that is the subject of litigation pending before the FDA. Advertising will be accepted in cases of pending compliance or noncompliance with the FDA requirements if the advertiser includes a disclaimer in the copy stating: “FDA approval pending.” Errors in ads must be noted immediately. APTA will not offer credit if an ad repeats incorrectly. APTA will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract, when they conflict with terms and conditions of the APTA published rate card.
  7. APTA prohibits preferential or adverse discrimination on the basis of race, creed, color, sex, age, national or ethnic origin, sexual orientation, disability, or health status in all areas including, but not limited to, its qualifications for membership, rights of members, policies, programs, activities, and employment practices. APTA is committed to promoting cultural diversity throughout the profession.
  8. APTA is opposed, as a matter of health care policy, to arrangements under which sources of referral (including physicians) stand to profit from referring patients for physical therapy. The policy, adopted by the House of Delegates, states: "The American Physical Therapy Association opposes ... participation in services that is in any way linked to the financial gain of the referral source." Financial Considerations in Practice (HOD 06-99-13-17). Because of this policy, APTA does not accept job listings for positions in a practice if any physician or other referral source has a financial interest in the practice and refers patients to an employed physical therapist or to a physical therapist who supervises an employed physical therapist assistant. All employers submitting job listings must make the following certification:

    "I certify that no referral source (including any referring physician) has a financial interest in the practice that has the position that is the subject of this advertisement."

    All advertisements or postings for jobs must be for bona fide open positions at a specific location. As such, APTA reserves the right to cancel any posting, or any contract with a company that submits a posting, with no refund of money that in APTA’s sole determination violates this bona fide open position requirement. APTA may at any time—but are not obligated to do so in making a determination of bona fide positions—request documentation from the agency, or request written confirmation from the employer that they have given authorization to the agency to recruit for that position. In the absence of written job orders from the company, APTA will require written confirmation from the employer (via e-mail or fax) verifying that the agency is authorized to recruit for the position. Provision of documentation does not guarantee that APTA will accept a posting if the association still determines that it does not represent a valid open position.

View the APTA policy on advertising (.pdf).

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