To promote healthy aging, APTA is launching its "Fit After 50" Move Forward campaign to educate the public about the important role physical therapists play in helping people ages 50 and older remain active, fit, and mobile.
The campaign will launch October 1, at the start of National Physical Therapy Month, with “50 Days, 50 Ways,” a daily series of 50 tips for Baby Boomers from APTA member physical therapists on how to prevent injury and maintain mobility by staying active and fit. The tips will be published via Twitter and Facebook, and on the consumer information page at www.moveforwardpt.com/FitAfter50. To encourage the public to share these tips with their social networks, APTA will give away prizes throughout "50 Days, 50 Ways."
As a Baby Boomer who understands how healthy aging can improve quality of life, I am really excited about the launch of Fit After 50. Our goal with this campaign is to educate people about the importance of staying fit as they age to achieve long-term quality of life. Physical therapists can help people remain active and fit by providing individualized fitness programs that improve balance, increase mobility, and reduce the risk of injury.
APTA also will launch its "Fit After 50 Member Challenge" to allow APTA members to nominate member colleagues ages 50 and older who are committed to being fit, active, and mobile as they age. From March 1, 2013, through April 5, 2013, APTA members and the public can vote for their 1st, 2nd, and 3rd place favorites on www.moveforwardpt.com. Winners will be announced at APTA's Conference & Exposition in 2013.
In recognition of National Physical Therapy Month, I hope you will join us in celebrating and promoting the important work that physical therapists do to help people restore and maintain health as they age. You can learn more about the Fit After 50 campaign in this video. As always, please feel free to post your thoughts about the topics covered on this blog.