Archive: CSM 2013: Private Practice Programming

  • This is archived programming for CSM 2013. See current programming.

    Browse Private Practice sessions by day. Return to the main topic menu 

    Sunday, January 20 | Monday, January 21 | Tuesday, January 22 | Wednesday, January 23 | Thursday, January 24 

    * Should you choose to preselect sessions during the registration process, please be advised that preselection is not a guarantee of a seat. Attendees are asked to preselect to better determine room size and all efforts will be made to accommodate sessions in the largest rooms possible. All attendees are encouraged to show up to sessions early. Attendees are also encouraged to select alternative sessions in the event their first choice is full. 

    Sunday, January 20 (Preconference)

    Essentials to Starting a Private Practice, Part 1

    Location: Hilton Bayfront | Cobalt 505

    Time: 8:00 am - 5:00 pm

    Speakers: Jennifer E. Green-Wilson, PT, EdD, MBA; Barb Tschoepe, PT, PhD; Lynn Steffes, PT, DPT; Paul Welk, PT, JD

    Level: Intermediate

    CEUs: 1.6 (16.0 contact hours/CCUs)

    The "How To Start a Private Practice" program is aimed at helping practitioners gain the foundational knowledge and skills they need to start their private practice successfully and to arm those practitioners who are considering private practice ownership in their futures. This 2-day interactive workshop invites private practitioners to engage in evidence-based practice management decisions while developing individualized action plans. Guided by a team of experts, attendees will evaluate their practice to identify their greatest strengths, areas needing attention, and opportunities for growth. Pre-work will be required so that we can hit the ground running when we convene as a group.

    Upon completion of this course, you'll be able to:

    • Craft a vision, mission, and goals for a future business.
    • Develop a business plan that is inclusive of a vision, executive summary, competitive market analysis, marketing plan, service description, human resource plan, and facility layout/design.
    • Select business structures that match state regulations, strategic vision, and financial plans for the organization.
    • Determine the needs of health care consumers that influence health care buying decisions.
    • Establish a marketing plan.
    • Explore funding options.
    • Identify areas of risk within business structure and systems.
    • Define various types of contracts.
    • Identify the basics of billing and collections.
    • Identify personal and practice clinical goals (short-term and long-term).

    Taking Your Practice to the Next Level, Part 1

    Location: Hilton Bayfront | Cobalt 503

    Time: 8:00 am - 5:00 pm

    Speakers: Jennifer E. Green-Wilson, PT, EdD, MBA; Barb Tschoepe, PT, PhD; Lynn Steffes, PT, DPT; Paul Welk, PT, JD

    Level: Advanced

    CEUs: 1.6 (16.0 contact hours/CCUs)

    This course is aimed at private practitioners that have been in business for 1-7+ years and need help maximizing their business success and/or are ready to expand their business models. This 2-day interactive workshop invites private practitioners to engage in evidence-based practice management decisions while developing individualized action plans for their practice. Guided by a team of experts, participants will evaluate their practice to identify greatest strengths, areas needing attention, and opportunities for growth.

    Upon completion of this course, you'll be able to:

    • Reevaluate vision, mission, and goals for future business.
    • Incorporate new product lines and services with intention.
    • Incorporate multiple sites into overall business strategy and vision.
    • Implement corrective strategies to meet unique gaps in performance.
    • Formulate exit strategies and/or succession planning.
    • Choose a practice valuation method that matches your strategic vision.

    Monday, January 21 (Preconference)

    Essentials to Starting a Private Practice, Part 2

    Location: Hilton Bayfront | Cobalt 505

    Time: 8:00 am - 5:00 pm

    Speakers: Jennifer E. Green-Wilson, PT, EdD, MBA; Barb Tschoepe, PT, PhD; Lynn Steffes, PT, DPT; Paul Welk, PT, JD

    Level: Intermediate

    CEUs: 1.6 (16.0 contact hours/CCUs)

    The "How To Start a Private Practice" program is aimed at helping practitioners gain the foundational knowledge and skills they need to start their private practice successfully and to arm those practitioners who are considering private practice ownership in their futures. This 2-day interactive workshop invites private practitioners to engage in evidence-based practice management decisions while developing individualized action plans. Guided by a team of experts, attendees will evaluate their practice to identify their greatest strengths, areas needing attention, and opportunities for growth. Pre-work will be required so that we can hit the ground running when we convene as a group.

    Upon completion of this course, you'll be able to:

    • Craft a vision, mission, and goals for a future business.
    • Develop a business plan that is inclusive of a vision, executive summary, competitive market analysis, marketing plan, service description, human resource plan, and facility layout/design.
    • Select business structures that match state regulations, strategic vision, and financial plans for the organization.
    • Determine the needs of health care consumers that influence health care buying decisions.
    • Establish a marketing plan.
    • Explore funding options.
    • Identify areas of risk within business structure and systems.
    • Define various types of contracts.
    • Identify the basics of billing and collections.
    • Identify personal and practice clinical goals (short-term and long-term).

    Taking Your Practice to the Next Level, Part 2

    Location: Hilton Bayfront | Cobalt 503

    Time: 8:00 am - 5:00 pm

    Speakers: Jennifer E. Green-Wilson, PT, EdD, MBA; Barb Tschoepe, PT, PhD; Lynn Steffes, PT, DPT; Paul Welk, PT, JD

    Level: Advanced

    CEUs: 1.6 (16.0 contact hours/CCUs)

    This course is aimed at private practitioners that have been in business for 1-7+ years and need help maximizing their business success and/or are ready to expand their business models. This 2-day interactive workshop invites private practitioners to engage in evidence-based practice management decisions while developing individualized action plans for their practice. Guided by a team of experts, participants will evaluate their practice to identify greatest strengths, areas needing attention, and opportunities for growth.

    Upon completion of this course, you'll be able to:

    • Reevaluate vision, mission, and goals for future business.
    • Incorporate new product lines and services with intention.
    • Incorporate multiple sites into overall business strategy and vision.
    • Implement corrective strategies to meet unique gaps in performance.
    • Formulate exit strategies and/or succession planning.
    • Choose a practice valuation method that matches your strategic vision.

    Tuesday, January 22

    Best Physical Examination Tests and Clusters for Diagnosing Shoulder Pathology

    Time: 8:00 am-10:00 am (See Program for Room)

    Speakers: Eric Hegedus, PT, MHSc, OCS, CSCS

    Level: Basic

    Special tests of the shoulder continue to fascinate clinicians and literature regarding special tests continues to proliferate at a rapid rate. Much of this literature espouses new tests with great diagnostic ability and yet, other publications seem to prove that well-established tests have no values. Further, research has established that the quality of literature has an effect on the reported diagnostic accuracy of tests which can cause the tests to be erroneously relied upon in the clinic. With limited time to surf the expansive literature, today's clinician often relies upon the systematic review as a way to update information to be integrated into clinical decision making. This session will provide an update of clinical special tests and test clusters for the diagnosis of shoulder pathology. New tests will be introduced and doubt will be cast upon the usefulness of some old favorites. This session will include a brief review of the diagnostic accuracy statistics and discussion of tools available to critique the quality of research studies.

    Upon completion of this course, you'll be able to:

    • Review accuracy of commonly used tests of the shoulder.
    • Share common clusters of tests and their diagnostic strengths.
    • Introduce new tests of the shoulder in contrast to those that are more commonly used.

    Private Practice Town Hall: Review of Current Events

    Time: 11:00 am–1:00 pm (See Program for Room)

    Speakers: Tom DiAngelis, PT

    Level: Intermediate

    Discuss with experts on reimbursement the most current events and concerns that affect private practices, unique practice models, and health care reform. Take this opportunity to participate in a live question-and-answer session with professionals who will provide solutions to your current challenges.

    Upon completion of this course, you'll be able to:

    • Analyze current events affecting private practitioners.
    • Discuss solutions for challenges that practitioners encounter.

    Own Your Future: Is an Opportunity in Private Practice for You?

    Time: 3:00 am–5:00 pm (See Program for Room)

    Speakers: Lynn Steffes, PT, DPT

    Level: Basic

    As physical therapists explore opportunities to expand their professional role in autonomous practice- private practice remains an attractive option. Thoughtful questions, consideration of options, strategic professional experience, preliminary research & planning are key elements in making an informed decision & positioning yourself to enter Private Practice. Attend this thought-provoking, information-rich Private Practice session on this life/career changing move!

    Upon completion of this course, you'll be able to:

    • Be able to identify multiple opportunities for entering Pricate Practice.
    • Explore, through other colleagues experiences, the motivation, decision, challenges, rewards & realities of entering Private Practice.
    • Evaluate their personal potential for Private Practice ownership.
    • Explore the first Seven Essential Steps to position their career to develop skills necessary for a future in Private Practice.
    • Have an Initial Outline of Preliminary research & financial planning to complete for a Private Practice start-up!

    Wednesday, January 23

    LEAN Physical Therapy

    Time: 8:00 am–10:00 am (See Program for Room)

    Speakers: Sean McEnroe, PT, SCS, MBA; Robbie Leonard, PT, MSPT; Nicole Kluckhohn, PT, DPT; Shannon Irish, PT, DPT

    Level: Basic

    Over 800 participants have completed the Lean Healthcare Certificate program at Belmont University—only 1 is a physical therapist. As a profession, physical therapists will be asked to trim the waste and focus on value-added efforts. Lean Healthcare provides an innovative way to streamline delivery and focus on what makes the patient better. This Lean Physical Therapy Program will give participants a walk through the presenters’ experience applying Lean philosophies and tools in an outpatient physical therapy environment. The training, exercises, and simulations that are presented build the foundation for you to apply them in a Mini-Kaizen Even, A3 Thinking, and 5S organization in your own clinic. Lean practitioners, leaders, and coaches will present real physical therapy examples, each with personal experience successfully applying Lean concepts in physical therapy organizations.

    Upon completion of this course, you'll be able to:

    • Explain the concept of Lean health care as it applies to physical therapist practice.
    • Apply the A3 tool to observe and eliminate waste in practice.
    • Apply the 5S tool to organize and streamline facilities.

    Thriving in Health Care Reform and the New World of Reimbursement: Payer Relations, Third-Party Payer Contracting, and Strategic Alliances

    Time: 11:00 am–1:00 pm (See Program for Room)

    Speakers: Bridget Morehouse, PT, MBA; Larry Post; Kelly Sanders, PT, DPT, ATC

    Level: Intermediate

    In this session, members of the Private Practice Section Payment Policy Committee will share their expertise and experiences to help you thrive under health care reform and the new world of physical therapy reimbursement. The panel will discuss financial assessment of your practice, managing payer relations, and developing new strategic relationships to preserve the value of physical therapy. They also will present ideas to leverage payer relationships, position for ACOs, and overcome payer objections.

    Upon completion of this course, you'll be able to:

    • Apply basic strategies to assess the financial health of your practice.
    • Identify strategies to maximize your practice's strengths for payer negotiations.
    • Maintain positive relationships with payers.
    • Develop new strategic alliances for thriving under health care reform.

    Developing a Sports Medicine Physical Therapy Practice: The TEAM Approach

    Time: 3:00 pm–5:00 pm (See Program for Room)

    Speakers: Ross M. Nakaji, PT, MSPT; Lisa Giannone, PT, MPT; Scott Miller, PT, MS

    Level: Basic

    Building a sports medicine practice in today's current economic and health care climate can be difficult, yet very rewarding. Many private outpatient physical therapy practices advertise that they are "sports therapists" or specialize in "sports injury rehabilitation"; however, many of those practices are not truly trained in evaluating and treating high-level athletes' injuries that actually occur during sports or performing arts. Are all PTs competent to do so? If not, how do they obtain the necessary training and experience to legitimately advertise "sports medicine rehabilitation" to consumers? This presentation will provide insight into unique business models to follow to achieve the goal of feeling confident about advertising "sports injury rehabilitation" services. It will include discussions on several business models for sports in private practice, the training required to develop credibility in sports rehabilitation, developing professional relationships with other health care practitioners, coaches, agents, and athletes, and integrating community outreach and program development.

    Upon completion of this course, you'll be able to:

    • Explain the historical perspectives of sports physical therapy and the difference in training for general orthopedic rehabilitation versus sports rehabilitation.
    • Describe potential business models for sports and performing arts physical therapy practice.
    • List the requirements to develop credibility in the sporting arena in the community.
    • Develop professional relationships with health care professionals, coaches, agents, sports teams and athletes to be recognized at an expert in sports medicine and rehabilitation.

    Thursday, January 24

    What's in a Campaign? How the Right Campaign Can Improve Your Practice, Programs, and Services

    Time: 8:00 am–10:00 am (See Program for Room)

    Speakers: Tannus Quatre, PT, MBA

    Level: Basic

    In this session, the speaker will discuss how marketing campaigns play a vital role in the success of physical therapy practices, programs, and services. It will cover the basic architecture that underlies successful campaigns and focus on the key elements required for creating the perfect campaign for a practice, program, or service. The importance of campaigns will be illustrated by differentiating between successful and unsuccessful campaigns, and will draw parallels to the marketing campaigns of physical therapy services and companies using real-life examples. The session will conclude with a presentation of specific techniques and resources that can be used for inspiring campaigns for practice owners/administrators engaged in the marketing process.

    Upon completion of this course, you'll be able to:

    • Recognize the importance of creating well-crafted marketing campaigns for a practice, program, or service.
    • Identify the key architecture behind a well-crafted marketing campaign.
    • Identify specific techniques and resources that can be used for creating powerful marketing campaigns.

    Putting the "Professional" in New Professional: Tackling Ethical and Professional Issues for Students and New Graduates

    Time: 11:00 am–1:00 pm (See Program for Room)

    Speakers: Amelia J. Arundale, PT, DPT; Efosa Goubadia, PT, DPT; Nancy Kirsch, PT, DPT PhD; Daniel Dale, PT, DPT; Colleen Sullivan, PT, DPT; Benjamin Braxley, PT, DPT

    Level: Basic

    How do you find your way once you have joined the working world? How do you know you are doing the right thing? It can be difficult to find your way once you become immersed in professionalism. Clinical skills, professionalism, and ethics are all taught in school, but what happens when you face them in real life? This course is designed for students and recent graduates to provide insight and face these issues. From the opinions of esteemed panelists who range in experience to small-group discussions, this session will engage attendees to analyze and problem solve for themselves within the profession.

    Upon completion of this course, you'll be able to:

    • Engage in dialogues regarding professionalism and ethics.
    • Identify common professional and ethical issues and strategies for handling them.
    • Actively seek out mentoring opportunities throughout your career.
    • Foster professional relationships with panelists and other attendees.
    • Access APTA resources on professionalism and ethics.

    Improving Evidence-Based Practice and Professionalism Across the Health Care Spectrum

    Time: 3:00 pm–5:00 pm (See Program for Room)

    Speakers: James Matheson, PT, DPT, MS; Charles Sheets, PT, OCS

    Level: Intermediate

    The use of journal clubs has been identified a key way for students to develop an understanding of evidence-based practice and for clinicians to remain up-to-date. Unfortunately, participation can be limited due to multiple factors, including difficulty of interpretation of research, fear of participation in groups, and difficulty organizing professionals with busy schedules. This presentation will describe the history and benefits of journal clubs, including the multiple available formats and opportunities for clinical and professional development. Information will be used from both the literature and the presenters' experience as leaders of journal clubs in diverse academic and private practice settings.

    Upon completion of this course, you'll be able to:

    • Describe the rationale and benefit of participation in journal club.
    • Identify the style of journal club that would work best for your particular setting.
    • Incorporate multimedia technology to increase the reach, expertise, and impact of journal club members.
    • Demonstrate proficiency in selecting the types of articles best suited for different learning purposes.
    • Identify the challenges in establishing and maintaining a journal club, and methods to overcome these hurdles.
    • Determine the ability to use journal clubs for continuing education credit within your particular state and practice.
    • Identify key aspects of establishing and maintaining a journal club to optimize aspects of teaching, networking, and branding.
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