ALEXANDRIA, VA, September 26, 2008 – Emilio J Rouco has been named director of public relations and marketing of the American Physical Therapy Association (APTA), effective Sept. 29, 2008.
In his new position, Rouco will help direct a new physical therapist branding campaign, product and service marketing initiatives, and public and media relations efforts.
Prior to joining APTA, Rouco was director of marketing at InformexUSA, a position he held since 2005. He also served as manager of public relations at the Synthetic Organic Chemical Manufacturers Association.
"Emilio has a strong, diverse background in leading marketing and public relations campaigns," said APTA Chief Executive Officer John D Barnes. "His extensive and varied experience in communications made him the clear choice for this position. The APTA team looks forward to continuing work to move the profession forward under his leadership."
Rouco is a graduate of George Mason University, where he earned a BA in speech/public communications. He also holds a master of public communications degree from The American University. He resides in Washington, DC.
APTA (www.apta.org) is a national organization, representing physical therapists, physical therapist assistants, and students nationwide. Its goal is to foster advancements in physical therapist education, practice, and research. Consumers can visit www.findapt.us to find a physical therapist in their area, as well as www.moveforwardpt.com for physical therapy news and information.