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ALEXANDRIA, VA, January 31, 2012 — The American Physical Therapy Association (APTA) is pleased to name Performance Health, based in Akron, Ohio, an APTA Strategic Business Partner.
"It is a pleasure to welcome Performance Health into the family of strategic business partners," said APTA President R. Scott Ward, PT, PhD. "The company has demonstrated an established commitment to the physical therapy community, particularly with its Thera-Band® products, which have been used successfully by physical therapists for conditioning, rehabilitation and, strength-building for more than 35 years."
Through its Strategic Business Partners Program, APTA seeks to enhance business relationships and develop meaningful partnerships with for-profit companies by offering services and marketing opportunities that provide mutual benefits to partners and APTA. Performance Health, maker of Thera-Band, Biofreeze®, and Pedigenix™ products, is a Charter partner, which entitles the company to varied promotional opportunities and gives APTA added visibility to Performance Health customers.
"Our participation in this new program is simply a continuation of a long and rewarding relationship with APTA," stated Phil Page, PT, PhD, ATC, FACSM, director of clinical education and research for Performance Health. "As a member of APTA for nearly 20 years, I’m proud to help support research and education in our profession through the Thera-Band Academy."
As part of the strategic partnership, Performance Health is offering free membership for APTA members in the company's newly upgraded Thera-Band® Academy Web site—www.Thera-BandAcademy.com—that promotes and disseminates research and provides education programs and materials for Thera-Band and Biofreeze products. The Academy's mission is to facilitate research, education, and practice within the Thera-Band systems of progressive exercise and Biofreeze topical analgesics. APTA members can register for free access to the academy.
About Performance Health
Featuring leading brands such as Thera-Band®, Biofreeze®, and the new Pedigenix™ Foot Care System, Performance Health offers a broad portfolio of products for the therapy, rehabilitation, wellness, massage, podiatric, and performance markets. In addition to market-leading products, Performance Health provides practice-building support, evidence-based protocols, clinical and product education, turn-key dispensing, and pain management solutions.
The American Physical Therapy Association (APTA) represents more than 80,000 physical therapists, physical therapist assistants, and students of physical therapy nationwide. Learn more about conditions physical therapists can treat, and how to find a physical therapist in your area. You are encouraged to follow us on Twitter (@moveforwardpt) and Facebook.