APTA Launches Fit After 50 Campaign

National campaign aims to help Boomers stay fit as they age.

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ALEXANDRIA, VA, October 1, 2012 — The 78 million Baby Boomers born between 1946 and 1964 are unlike any generation before them. They have redefined aging and are more educated, wealthy, and tech savvy than their parents. Yet, despite these advantages, some studies, including a Harvard study titled "Trends in Obesity and Arthritis Among Baby Boomers and Their Predecessors," show that many Boomers are actually overweight or obese, placing them at greater risk for chronic health conditions such as heart disease, type 2 diabetes, and certain cancers. 

To promote healthy aging, the American Physical Therapy Association (APTA) is launching its "Fit After 50" campaign to educate the public about the important role that physical therapists play in helping people aged 50 and older remain active, fit, and mobile. 

The campaign kicks off October 1, at the start of National Physical Therapy Month, with "50 Days, 50 Ways," a daily series of 50 tips for Baby Boomers, from APTA member physical therapists, on how to prevent injury and maintain mobility by staying active and fit. The tips will be published via Twitter and Facebook and on the "Fit After 50" webpage. To encourage the public to share these tips with their social networks, APTA will give away prizes throughout "50 Days, 50 Ways." 

"Our goal with this campaign," said APTA President, Paul Rockar Jr, PT, DPT, MS, "is to educate people about the importance of staying fit as they age to achieve long-term quality of life. Physical therapists can help people remain active and fit by providing individualized fitness programs that improve balance, increase mobility, and reduce risk of injury." An August 2012 study published in the Archives of Internal Medicine found that people who are most fit at midlife experience better health and significantly lower the risk of developing chronic diseases after the age of 65. 

APTA also will launch its "Fit After 50 Member Challenge" to allow APTA members to nominate member colleagues age 50 and older who are committed to being fit, active, and mobile as they age. From March 1, 2013, through April 5, 2013, APTA members and the public can vote for their 1st, 2nd, and 3rd place favorites on www.moveforwardpt.com. Winners will be announced at APTA's Conference & Exposition in 2013.   

About APTA
The American Physical Therapy Association (APTA) represents more than 80,000 physical therapists, physical therapist assistants, and students of physical therapy nationwide. Learn more about conditions physical therapists can treat and find a physical therapist in your area at www.moveforwardpt.com/findapt. Consumers are encouraged to follow us on  Twitter (@MoveForwardPT), FacebookYouTube and Pinterest.  

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