Reach Consumers

Public relations and marketing resources to reach and/or educate the consumer of physical therapy.

Guidance and Best Practices

• BrandBeat

  Learn how you can "live" APTA's "Move Forward" brand, which is designed to help physical therapists strengthen their brand identity with consumers.

• Marketing to Consumers Toolkit (.pdf)

  Learn how to reach consumers through effective marketing.

• Marketing to Health Care Professionals (.pdf)

  Learn how to reach physicians and nurse practitioners through effective marketing.

• Social Media Tips & Best Practices

  Learn how to develop a social media strategy and avoid risk.

Market Your Practice

• Find a PT

  Let consumers find you. "Find a PT" allows consumers to locate PTs in their area.

• Presentations & Event Planning

  Utilize APTA's event planning guide and event kits to connect with consumers in your area.

• Print Ads

  Customize these "Move Forward"-branded print ads with your practice's logo.

• TV Ad

  15-second "Move Forward"-branded television ad for APTA members, chapters, and sections.

• Website Templates

  Hire a web developer to use these templates to build a professional website that embraces the "Move Forward" brand.

• Business Skills in Physical Therapy: Strategic Marketing

  Learn how to build and maintain a strong customer base in today's health care marketplace.

Educate Consumers

• Handouts & Brochures for Patients

  Give these brochures and one-page handouts to your patients.

• National Physical Therapy Month

  National Physical Therapy Month occurs every October and is a great opportunity to increase awareness about the benefits of physical therapy and to market your practice.

• MoveForwardPT.com

  APTA's official consumer website provides consumers with information about how a PT can help them and links to "Find a PT." Share this site with your patients.

• MoveForwardPT.com QR Codes

  Add these QR codes to brochures or other materials to direct consumers to MoveForwardPT.com.

• "Move Forward" on Facebook

  Join the "Move Forward" fan page and recommend posts to your Facebook "friends."

• "Move Forward" on Twitter

  Follow @MoveForwardPT and forward tweets to your followers.

• "Move Forward" on YouTube

  Browse through the videos at the "Move Forward" YouTube channel and forward links to patients and social media followers.

• 'Move Forward' Mini-posters

  Print these posters and display them in your lobby.

• Web Graphics

  Use these graphics to promote APTA's consumer website (www.MoveForwardPT.com).

• Last Updated: 8/22/2013
• Contact: public-relations@apta.org
• = Members Only