Reach Consumers

Public relations and marketing resources to reach and/or educate the consumer of physical therapy.

Guidance and Best Practices

• BrandBeat

  Learn how you can "live" APTA's "Move Forward" brand, which is designed to help physical therapists strengthen their brand identity with consumers.

• Marketing to Consumers Toolkit (.pdf)

  Learn how to reach consumers through effective marketing.

• Marketing to Health Care Professionals (.pdf)

  Learn how to reach physicians and nurse practitioners through effective marketing.

• Social Media Tips & Best Practices

  Learn how to develop a social media strategy and avoid risk.

Market Your Practice

• Find a PT

  Let consumers find you. "Find a PT" allows consumers to locate PTs in their area.

• Presentations & Event Planning

  Utilize APTA's event planning guide and event kits to connect with consumers in your area.

• Print Ads

  Customize these "Move Forward"-branded print ads with your practice's logo.

• TV Ads

  Customize one of two "Move Forward"-branded TV ads to promote your practice within your local market.

• Web Site Templates

  Hire a Web developer to use these templates to build a professional Web site that embraces the "Move Forward" brand.

• Business Skills in Physical Therapy: Strategic Marketing

  Learn how to build and maintain a strong customer base in today's health care marketplace.

Educate Consumers

• Handouts & Brochures for Patients

  Give these brochures and one-page handouts to your patients.

• National Physical Therapy Month

  National Physical Therapy Month occurs every October and is a great opportunity to increase awareness about the benefits of physical therapy and to market your practice.

• MoveForwardPT.com

  APTA's official consumer Web site provides consumers with information about how a PT can help them and links to "Find a PT." Share this site with your patients.

• "Move Forward" on Facebook

  Join the "Move Forward" fan page and recommend posts to your Facebook "friends."

• "Move Forward" on Twitter

  Follow @MoveForwardPT and forward tweets to your followers.

• "Move Forward" on YouTube

  Browse through the videos at the "Move Forward" YouTube channel and forward links to patients and social media followers.

• 'Move Forward' Mini-posters

  Print these posters and display them in your lobby.

• Web Graphics

  Use these Web graphics to promote APTA's consumer Web site (www.moveforward.com).

• Last Updated: 7/6/2011
• Contact: public-relations@apta.org
• = Members Only