February 2010

Features

• Make-or-Break Strategies for Touch Economic Times

  Financial risks can come in many guises. Here's advice on how not just to survive, but to thrive, in these difficult times.

• Living 'On Brand'

  Get results from living the physical therapy brand for you and the profession.

• Contemporary Topics in Health Care: Rationing

  What is the future of health care rationing?

• Health Care Technology Today

  Here's a look at some advances and proposals in the field of health care technology.

Columns and Departments

• Compliance Matters: Medicare Changes in the Post-Acute Setting

  What PTs need to know.

• Ethics in Practice: Subject to Approval

  A questionable approach to continuing education.

• Fiscal Therapy: Insuring the Future

  Is foresight the best policy? You bet your life.

• PTAs Today: The History Makers

  Celebrating 40 years of PTAs. Last of four parts.

• This Is Why: Lesson in Motivation

  My dad is a retired Marine who survived a mortar attack during the Vietnam conflict. A jock when he left, he returned home scarred, unable to walk, facing the prospect of above-knee amputation of his left leg, and battling osteomyelitis.

• PT Resource

  - Book Review
  - Business Sense
  - Data Points
  - Practice Partner
  - The Funny Bone

• Viewpoints

  - Is Physical Therapy Becoming Marginalized?
  - Growing Your Business Ethically