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  • Coming to Your TV and Radio: APTA’s #ChoosePT Campaign

    APTA's #ChoosePT campaign to raise awareness about the dangers of long-term opioid use and the safe alternative of physical therapy for pain management has already attracted media attention and generated buzz online and on social media.

    Now the campaign will extend its reach to TV and radio with the national distribution of public service announcements (PSAs).

    APTA released its TV PSA online yesterday to mark the beginning of Pain Awareness Month. Both 60- and 30-second versions of the TV PSA, and complementary radio PSAs, could air across the country as soon as late September or early October, in time for National Physical Therapy Month.

     

    Because PSAs aren't placed through traditional paid advertising, the association cannot predict when and where the ads will be broadcast. However, APTA will track broadcast data and will work with state chapters to encourage networks to share the PSAs. The PSAs will also be featured in various online advertising efforts this fall.

    APTA is already seeing results from the #ChoosePT campaign since its June launch.

    Nearly 2 million unique users have visited MoveForwardPT.com this year, already surpassing last year's annual record of 1.6 million unique visitors. Ads for the campaign have appeared everywhere from a billboard in Times Square to local newspapers. And numerous APTA chapters and sections are supporting the campaign through additional advertising, community outreach, and media engagement.

    "The #ChoosePT campaign is an outstanding example of what we can do as a profession and as an association when we work together with a shared goal," said APTA President Sharon L. Dunn, PT, DPT. "Solving the epidemic won't happen overnight, and we can't do it alone, but I'm proud of the way we've embraced our role as a safe alternative to opioids for long-term pain management. Americans need less pain, more movement, and better health, and that's what physical therapists offer."

    Those looking to support the campaign should visit MoveForwardPT.com/ChoosePT, which includes resources for the public as well as a campaign toolkit with ads, graphics, and other information.

    Through the #ChoosePT campaign, APTA has added its voice to the national effort to curb opioid abuse. The association is also a member of the White House's working group addressing the opioid epidemic.

    Comments

    • although PT can help in many cases it can also hurt the patient, I know first hand. Opioids are a necessity for many patients so I think it is remiss to not include this in your PSA

      Posted by zara on 9/9/2016 5:07 PM

    • Love it, keep them coming!

      Posted by Johnson Chu on 9/11/2016 5:19 PM

    • I love how opioids are portrayed as a mask, because that is truly all they do. I would have liked to see the PT exercises as more energetic and fun.

      Posted by Rosa Montelongo on 9/12/2016 4:11 PM

    • Thank you for this very important message. I agree with

      Posted by Jennifer Murnin on 10/29/2016 2:54 PM

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