When more than a million people gather in Times Square to watch the ball drop and celebrate the beginning of 2020, APTA's ChoosePT message will be there with them.

APTA has launched digital billboard advertising in Times Square that will run not only on New Year's Eve but through the end of March 2020. An average of 380,000 pedestrians pass through Times Square each day, most of them tourists, giving the advertising national reach.

APTA's 15-second billboard ad will appear on two adjoining screens at the corner of 43rd Street and Broadway, running a minimum of 20 times per day.

The larger right screen will play a series of brief video clips that evoke the positive human experience of movement with messages that say, "Choose to ride. Choose to dance. Choose to love. Choose to play. Choose to climb. Choose to thrive. Choose physical therapy." The left screen will consistently share a call to action: "For what moves you, find a physical therapist at ChoosePT.com."

ChoosePT.com includes APTA's "Find a PT" directory of APTA member physical therapists who are willing to be contacted by consumers seeking care or by other health care providers making referrals.

"This is a great opportunity to celebrate the positive impact that physical therapy has on people's lives and encourage them to choose physical therapy," said Jason Bellamy, APTA's executive vice president of strategic communications. "With increased traffic expected to Find a PT, it's really important for clinicians to update their profiles with accurate and detailed information to help consumers find the care they need."

The Times Square advertising caps off a notable year for APTA's ongoing public awareness activities.

• APTA went all-in on its "choose physical therapy" message, transitioning the 10-year-old Move Forward brand to ChoosePT, with an updated ChoosePT.com website that includes a significantly improved Find a PT database.
• A national satellite media tour highlighting the benefits of physical therapy for pain awareness month reached more than 100 million viewers.
• Online digital advertising pushed traffic to ChoosePT.com to record highs, boosting traffic to the improved Find a PT database in recent months.
• APTA state chapters collaborated to create state-specific landing pages within ChoosePT.com, which are promoted to consumers using geolocation technology.

Login at APTA.org to activate or update your Find a PT profile, including adding a headshot, selecting your area of practice focus, and ensuring that your current practice location information is accurate.

Looking to share the ChoosePT message? Access the campaign toolkit.