Move Forward Ads Hit the Airwaves
Move Forward ads began running on select channels on XM satellite radio last week and will continue to run throughout this week. The 30-second spots highlight the fact that a physical therapist can help to alleviate pain and restore and improve mobility, and encourage consumers to visit www.moveforwardpt.com to find a PT. The ads, which are running in various time slots on the Sirius XNM Stars, CNN, MSNBC, CNBC, Oprah Radio, and Martha Stewart Living Radio channels, also will run the weeks beginning October 3 and October 10. Channels were chosen for ability to reach baby boomers, the key target market for APTA's branding campaign. Click on the following links to listen to ad 1 and ad 2.