Tuesday, September 20, 2011 HHS Launches Mobile Health Technologies Initiatives Yesterday, the Department of Health and Human Services (HHS) implemented 2 smoking cessation initiatives guided by Text4Health Task Force recommendations that call for HHS to develop and host evidence-based health text message libraries, enhance evidence on the effectiveness of health text messaging programs, and explore and initiate partnerships to create, implement, and disseminate health text messaging and mobile health (mHealth) programs. The National Cancer Institute (NCI) at the National Institutes of Health launched the SmokeFreeTXT program, a mobile smoking cessation service specifically designed for teens and young adults across the United States. NCI also launched a library of smoking cessation messages that provide the foundation for an interactive text-based intervention for adult smokers called QuitNowTXT. The QuitNowTXT text messages offer tips, motivation, encouragement, and facts based on information tailored to the user's response. Information on SmokeFreeTXT and QuitNowTXT is available at http://smokefree.gov/hp.aspx. HHS also is pursuing opportunities to forge a global public-private partnership to make the QuitNowTXT program available to other countries to reach adult tobacco users.