Friday, September 30, 2011

Listen Up: Move Forward Ads Begin October 3

Move Forward ads will begin running on select channels on Sirius/XM satellite radio October 3. The 30-second spots highlight ways in which a physical therapist can help alleviate pain and restore and improve mobility, and encourage consumers to visit www.moveforwardpt.com to learn more and find a PT. The ads will run numerous times each week during Sirius/XM Stars (Rosie O'Donnell, Barbara Walters, Dr Laura, Deepak Chopra, etc), CNN, MSNBC, CNBC, Oprah Radio, and Martha Stewart Living. Channels were chosen for ability to reach baby boomers, a key target market for APTA's branding campaign. Click on the following links to listen to ad 1 and ad 2.

Comments

I am interested in using the Listen Up: Move Forward ads to promote PT in my area. Let me know how to do this please. Thank you, Linda Stremel, PT 77935

Posted by Linda Stremel on 10/1/2011 5:22 PM
Thank you for your interest in the Move Forward brand radio spots. Unlike our television ads (available at http://www.apta.org/PRMarketing/Consumers/TVAds/), the pre-recorded Move Forward radio spots are currently not customizable. The scripts are, however, available for you to customize if you'd like to have the ad recorded at a local facility. If you would like a copy of the script, please contact APTA's Public Relations Department at public-relations@apta.org.

Posted by News Now staff on 10/4/2011 1:19 PM
Would like to see the 30-second ads for physical therapist.

Posted by Laura Bray-Prescott on 10/11/2011 12:11 PM

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