On October 1, in conjunction with National Physical Therapy
Month, APTA will launch an extensive outreach initiative
to our nation's Baby Boomers through its "FitAfter 50" campaign. The purpose of the campaign is to reach Boomers
with the message that physical therapists play a vital role in helping people
age 50 and older remain active, fit, and mobile as they age.
The campaign will begin with "50 Days, 50 Ways," a
daily series of 50 tips, provided through social media
from APTA members, about preventing injury by staying active and
fit. The public can view the tips on the moveforwardpt.com/fitafter50 webpage and via Twitter @MoveForwardPT, and Facebook.com/MoveForwardPT. Please participate by sharing these tips
with your patients, family, and friends!
In addition, we'll be launching the "Fit After 50
Member Challenge," an opportunity for APTA members to go online and
nominate member colleagues ages 50 and older who are committed to being fit,
active, and mobile as they age. Winners will be announced at the APTA
Conference & Exposition in 2013.
Watch for more information in next week's News Now about how you can be a part of this exciting
campaign.