On October 1, in conjunction with National Physical Therapy Month, APTA will launch an extensive outreach initiative to our nation's Baby Boomers through its "FitAfter 50" campaign. The purpose of the campaign is to reach Boomers with the message that physical therapists play a vital role in helping people age 50 and older remain active, fit, and mobile as they age.

The campaign will begin with "50 Days, 50 Ways," a daily series of 50 tips, provided through social media from APTA members, about preventing injury by staying active and fit. The public can view the tips on the moveforwardpt.com/fitafter50 webpage and via Twitter @MoveForwardPT, and Facebook.com/MoveForwardPT. Please participate by sharing these tips with your patients, family, and friends!

In addition, we'll be launching the "Fit After 50 Member Challenge," an opportunity for APTA members to go online and nominate member colleagues ages 50 and older who are committed to being fit, active, and mobile as they age. Winners will be announced at the APTA Conference & Exposition in 2013.

Watch for more information in next week's News Now about how you can be a part of this exciting campaign.