APTA's popular Business Skills in Physical Therapy: Strategic Marketing home-study course is now in its second edition, with the latest strategies—along with the tried-and-true guidance from the first edition—that will help every practice, large or small, capture the opportunities to build and maintain a strong customer base in today's vibrant, yet challenging, health care marketplace.
See what's new from author Peter R. Kovacek, PT, DPT, MSA, founder of PTManager.com:
Strategic Marketing includes case studies, the marketing readiness assessment tool, and an outline for developing a full marketing plan.
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