APTA's popular Business Skills in Physical Therapy: Strategic Marketing home-study course is now in its second edition, with the latest strategies—along with the tried-and-true guidance from the first edition—that will help every practice, large or small, capture the opportunities to build and maintain a strong customer base in today's vibrant, yet challenging, health care marketplace.
See what's new from author Peter R. Kovacek, PT, DPT, MSA, founder of PTManager.com:
Strategic Marketing includes case studies, the marketing readiness assessment tool, and an outline for developing a full marketing plan.
American Physical Therapy Association | 1111 North Fairfax Street, Alexandria, VA 22314-1488 703/684-APTA (2782) | 800/999-2782 | 703/683-6748 (TDD) | 703/684-7343 (fax)
Contact Us | For Advertisers & Exhibitors | For Media | Follow APTA
All contents © 2014 American Physical Therapy Association. All Rights Reserved.