Tuesday, June 25, 2013 HHS Launches Health Insurance Marketplace Educational Tools The Department of Health and Human Services (HHS) has relaunched the HealthCare.gov website and added a 24/7 consumer call center to better help US consumers prepare for open enrollment and ultimately sign up for private health insurance. The new tools are intended to help Americans understand their choices and select the coverage that best suits their needs when open enrollment in the new Health Insurance Marketplace (also known as insurance exchanges) begins October 1. HealthCare.gov will add functionality over the summer so that by October consumers will be able to create accounts, complete an online application, and shop for qualified health plans. Key features of the website include integration of social media, sharable content, and engagement destinations for consumers to get more information. The site also will include web chatting to support additional consumer inquiries. For Spanish speaking consumers, CuidadoDeSalud.gov will also be updated to match HealthCare.gov’s new consumer focus.