Move Forward ads will run on select channels on Sirius/XM satellite radio during the weeks of June 10 and June 17. The 30-second spots highlight ways in which a physical therapist can help alleviate pain and restore and improve mobility, and encourage consumers to visit www.moveforwardpt.com to learn more and find a PT. The ads will run numerous times each week during Sirius/XM Stars (including Rosie O'Donnell, Barbara Walters, Martha Stewart, Dr Laura, and Deepak Chopra), CNN, MSNBC, CNBC, Bloomberg Radio, and Oprah Radio. Channels were chosen for ability to reach baby boomers, a key target market for APTA's branding campaign. Click on the following links to listen to ad 1 and ad 2.
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