Thursday, February 06, 2014 Consumer Engagement Webinar Coming February 13 Physical therapists (PTs) and physical therapist assistants (PTAs) can get insight on the role of consumers in the health care marketplace and learn about technology available to support that role through a webinar being held February 13. "Consumer Engagement in a Rapidly Evolving Healthcare Environment" is an hour-long event that will focus on how quality and cost outcomes can be affected by the ways in which consumers connect with the providers, payers, and others in the health care system. The webinar will begin at noon eastern time, and will feature presentations by Rose Maljanian, Chairman and CEO of HealthCAWS Inc, and Gary Ozanich, senior research fellow at the Center for Applied Informatics, Northern Kentucky University. Speakers will also discuss the use of the Consumer eHealth Readiness Tool (CERT) in supporting engagement. The event is sponsored by the Patient Centered Primary Care Collaborative, and registration is now available online. Participants can also learn more about the CERT tool prior to the webinar.