Don't be surprised if the next health and wellness blog you read seems a bit more attuned to physical therapy.
APTA exhibited at Fit Bloggin’14,a national conference of nearly 300 health, fitness, and wellness bloggers from across the country, held in Savannah, Georgia, June 26-29. Sixteen volunteers from the Physical Therapy Association of Georgia (PTAG) offered hands-on—and feet-on—experiences to the bloggers by conducting screenings on laptop posture and treadmill running gait. The volunteers also took time to educate the writers about the role that physical therapy plays in reducing injury risk and safely maximizing performance.
APTA member Stephania Bell, PT, OCS, CSCS, injury analyst and senior writer for ESPN, was also on hand to lead a session to a packed house about how to build a respected blog. Bell highlighted the many resources APTA has available to enhance blog content, including Media Corps experts. Staff also met one-on-one with several bloggers to further educate them about how APTA’s experts and information can lend a credible, third-party expert voice to their content.
And the outreach efforts are already paying off. This week, fitness blogger Toledo Lefty's Perfect in Our Imperfections features a post that includes a lengthy interview with APTA Media Corps expert Robert Gillanders, PT, DPT, OCS, and several exercise and training-related links from the MoveForwardPT.com website.
Over the next few weeks, staff will be following up with these bloggers to suggest story ideas and experts for their blogs.
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