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  • #ChoosePT Video Wins National Award

    APTA's #ChoosePT opioid awareness campaign has been a well-received effort to promote physical therapy as a safe alternative to prescription opioids for pain management. And now it's a national award winner.

    This week, the American Society of Association Executives (ASAE) announced that the association's public service announcement (PSA) video for #ChoosePT was selected as winner of an ASAE Gold Circle award for best video of the year. Released in September 2016, the video has aired in 27 states, receiving a combined $1.5 million in donated television airtime.

    The video depicts a young mother's struggle with opioids prescribed to her for pain and her journey back to health through physical therapy, featuring the message, "Don't mask the pain with opioids. Treat it with physical therapy." The 30- and 60-second PSAs are part of the ongoing #ChoosePT initiative that has included radio spots, billboards, and ads in venues ranging from the Huffington Post to souvenir programs for the American League and National League Championship Series and World Series. The #ChoosePT effort also features a campaign toolkit for member involvement at MoveForwardPT.com.

    The ASAE Gold Circle awards recognize "excellence, innovation, and achievement in association/nonprofit marketing, membership and communication."

    “Opioids are at the center of an ongoing national public health crisis,” said Justin Moore, PT, DPT, CEO of APTA. “We are extremely proud that APTA’s efforts to raise awareness about this issue have been recognized with this award. The #ChoosePT campaign is perfectly aligned with our vision of transforming society by optimizing movement to improve the human experience.”

    Want to support the #ChoosePT campaign? Access the campaign toolkit or contact APTA public relations staff to find out how you can get involved.

     

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