Tuesday, January 24, 2017 Webinar, Q-and-A Session Help PTs and PTAs Make the Case for Physical Therapist-Led Workplace Programs If physical therapists (PTs) and physical therapist assistants (PTAs) are to be truly successful in taking a leadership role in prevention and wellness efforts, they'll need to take that message to a group that has the potential to make a difference: employers. A new free webinar from APTA provides insight on the whys, hows, and what-nexts for PTs and PTAs ready to take on population health initiatives in the workplace, and a follow-up Q-and-A session will explore questions from webinar viewers. "Direct-to-Employer Physical Therapy: Building Supply and Demand" is rooted in the idea that employers are motivated to lower health care costs and maintain a healthy and productive workforce, and are increasingly creating employer-based population health programs that attempt to do just that. This trend creates an opportunity for PTs and PTAs to step up and make the case directly to employers for the effectiveness of physical therapist-led efforts to meet those employer needs. The program essentially is a 2-part presentation: attendees are asked to listen to a prerecorded webinar that provides the compelling reasons that PTs and PTAs are so valuable in population health efforts as well as the potential challenges and pitfalls of establishing employer-based programs. Then, attendees are invited to participate in a live webinar on March 9 2:00 pm-3:00 pm ET, when experts will answer questions sent in by viewers of the introductory presentation. The presentation was developed through an APTA employer initiative work group that is creating additional resources on the topic. Presenters for the recorded session are Mike Eisenhart, PT; Todd Davenport, PT, DPT, MPH; Heidi Ojha, PT, DPT; and Holly Johnson, PT, DPT. Others on the employer initiative work group are Mark Amir, PT, DPT, MPH; Joe Shine, PT, DPT; and Zach Jones, PT, DPT, will join the live webinar.