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  • New APTA Marketing Course Updates Strategies for Today's Customers

    APTA's popular Business Skills in Physical Therapy: Strategic Marketing home-study course is now in its second edition, with the latest strategies—along with the tried-and-true guidance from the first edition—that will help every practice, large or small, capture the opportunities to build and maintain a strong customer base in today's vibrant, yet challenging, health care marketplace.

    See what's new from author Peter R. Kovacek, PT, DPT, MSA, founder of PTManager.com:

    • The Physical Therapist Marketing Readiness Assessment Tool for you, your team, and your entire organization
    • Discussions on branding your practice and the physical therapy profession
    • Updates on regulation and legislation that affect payment for services
    • Guidance for using "new marketing" tools such as the Internet and social networking
    • Expanded analysis of evaluating success
    • Contemporary covered-coil binding that lays flat for easier reading

    Strategic Marketing includes case studies, the marketing readiness assessment tool, and an outline for developing a full marketing plan.


    • How do i sign up for this course?

      Posted by Christine on 5/23/2013 2:20 PM

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