Monday, January 27, 2014 Omron Healthcare Named APTA Strategic Business Partner Omron Healthcare Inc, a manufacturer of personal wellness products, has been named a Strategic Business Partner of APTA. Omron is most widely known for its transcutaneous electrical nerve stimulation (TENS) therapy devices. In an APTA press release, APTA President Paul A. Rockar Jr, PT, DPT, MS, stated, “We are pleased to welcome Omron Healthcare to APTA’s Strategic Business Partners family." Ranndy Kellogg, chief operating officer at Omron Healthcare Inc, said, “The American Physical Therapy Association is a leading professional organization working to improve quality of life for all people, and we are thrilled to work with them.” He added that “It’s a natural partnership for us as we share the same passion to help Americans who are in pain.” The APTA Strategic Business Partner program seeks to enhance business relationships and develop meaningful partnerships with for-profit companies by offering services and marketing opportunities that provide mutual benefits to partners and APTA. For further information on the APTA Strategic Business Partner program, visit the Strategic Business Partners webpage.