Wednesday, January 29, 2014 Knowledge of the Physical Therapist Brand Could Win You an iPad Mini What could be better than being a physical therapist well-versed in how to build consumer trust? Being a physical therapist well-versed in how to build consumer trust who also just happens to own an iPad mini. From now until March 28, APTA members who read The Successful Physical Therapist, learn the 4 key brand behaviors that build consumer trust, and take the post-quiz will be entered to win an iPad mini and thereby up their tech hipness quotient a notch or two. So what are you waiting for? Enter today! Download the resource and get lots of useful information on the brand at www.APTA.org/BrandBeat.