• Friday, May 17, 2013RSS Feed

    PTNow Adds Functional Limitation Reporting Tests and Measures

    To help clinicians meet the July 1 functional limitation reporting requirements, PTNow is providing appropriate tests and measures for member use. The tests and measures were identified by APTA section teams and EDGE task forces for the highest-volume conditions in their content areas.

    Because many of these tests are copyrighted, APTA is securing licenses to offer them via PTNow and will post links to the usable tests as they become available. (New tests are added almost daily.)

    The tests are grouped by clinical focus and condition, and tests are listed alphabetically within groups. In the coming weeks the tests will be organized and searchable by functional limitation category (Mobility: Walking & Moving Around, Changing & Maintaining Body Position, Carrying, Moving, & Handling Objects, Self-Care, Other PT/OT Subsequent Functional Limitation).


    Friday, May 17, 2013RSS Feed

    Faculty Loan Repayment Opportunity: Application Cycle Open

    Physical therapists from disadvantaged backgrounds can apply for up to $40,000 in student loan assistance through the Health Resources and Services Administration (HRSA) Faculty Loan Repayment Program (FLRP). Applications now are being accepted for the program, which offers health professions faculty, including physical therapists, the opportunity to pay off qualified student loans. FLRP is designed to increase the recruitment and retention of health professions faculty with the goal of preparing the next generation of health care professionals. In return for loan assistance, accepted applicants will provide 2 years of service at an approved health professions institution.

    Deadline for applications is June 27, 2013. For more information or to apply, visit the FLRP website.

    APTA continues its public policy priority to include physical therapists in additional student loan repayment initiatives.


    Friday, May 17, 2013RSS Feed

    New APTA Marketing Course Updates Strategies for Today's Customers

    APTA's popular Business Skills in Physical Therapy: Strategic Marketing home-study course is now in its second edition, with the latest strategies—along with the tried-and-true guidance from the first edition—that will help every practice, large or small, capture the opportunities to build and maintain a strong customer base in today's vibrant, yet challenging, health care marketplace.

    See what's new from author Peter R. Kovacek, PT, DPT, MSA, founder of PTManager.com:

    • The Physical Therapist Marketing Readiness Assessment Tool for you, your team, and your entire organization
    • Discussions on branding your practice and the physical therapy profession
    • Updates on regulation and legislation that affect payment for services
    • Guidance for using "new marketing" tools such as the Internet and social networking
    • Expanded analysis of evaluating success
    • Contemporary covered-coil binding that lays flat for easier reading

    Strategic Marketing includes case studies, the marketing readiness assessment tool, and an outline for developing a full marketing plan.


    Friday, May 17, 2013RSS Feed

    APTA Marketplace Sale Ends Soon

    There are only a few days left to save 20% on all apparel and specialty items at the APTA Marketplace. Now is the time to save on those gifts and giveaways you've been meaning to purchase. Shop today at www.apta.org/Marketplace.


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