Friday, May 09, 2014 APTA Launches Redesigned Consumer Website Consumers looking for information about treatment by a physical therapist will now have an easier time finding it. Last week, APTA unveiled a significant redesign of its official consumer information website, MoveForwardPT.com, which now includes a simplified color palette and a “responsive design” that adjusts to fit tablets and smartphones. The redesign also includes adjustments to the site’s navigational architecture, improving access to popular resources like the twice-monthly podcast “Move Forward Radio,” videos, patient stories, and the “Did You Know?” section. The backbone of the consumer site remains the ever-growing list of almost 90 symptoms and conditions guides, which are developed by the MoveForwardPT.com editorial board. New to the site is the “Health Centers” area, still in development, which groups the site’s varied resources by audience or activity. “This is the most significant redesign of the site since 2011,” said Jason Bellamy, APTA’s director of web and new media. “Content at MoveForwardPT.com has markedly increased in volume and diversity in recent years and, simply put, we’d outgrown the old site and needed the capacity for further expansion.” Traffic to MoveForwardPT.com has grown along with the site itself – most recently increasing from 227,704 unique visitors in 2012 to 547,607 in 2013. Support from APTA members would help the site reach an even larger audience. “MoveForwardPT.com has matured into an expansive resource that members can use to share the value of physical therapy with existing or potential patients and clients,” said Felicity Clancy, APTA vice president of communications and marketing. “The more that members share links to MoveForwardPT.com, via social media or their own websites, the more the site’s traffic will increase, thereby increasing awareness of the brand, as well as the site’s ranking within search engines like Google and Bing.” Members with questions about using MoveForwardPT.com resources or contributing to the site’s development should contact Katie Kissal, senior web content specialist for MoveForwardPT.com.