Given certain scenarios, consumers surveyed by the Association of American Medical Colleges preferred to see a physician assistant or nurse practitioner over a physician if their visit could be as little as 1 day sooner. The survey report was published in the June issue of Health Affairs and reported by ModernPhysician.com.
When simply asked who they would rather see in a practice with a physician, physician assistant, and nurse practitioner, 50.4% preferred the physician, 29.9% had no preference, and 22.8% preferred a nonphysician. But when 2 scenarios were presented, the responses changed:
The report was based on a survey of 2,053 adults who indicated that they or a physician believed that they needed medical care at least once in the past 12 months.
World Physical Therapy Day, sponsored by the World Confederation for Physical Therapy, is celebrated on September 8, 2013. World Physical Therapy Day presents a unique opportunity for physical therapists from around the world to raise awareness about physical therapy's role in keeping people well, mobile and independent. Check out previous years' celebrations for ideas.
Move Forward ads will run on select channels on Sirius/XM satellite radio during the weeks of June 10 and June 17. The 30-second spots highlight ways in which a physical therapist can help alleviate pain and restore and improve mobility, and encourage consumers to visit www.moveforwardpt.com to learn more and find a PT. The ads will run numerous times each week during Sirius/XM Stars (including Rosie O'Donnell, Barbara Walters, Martha Stewart, Dr Laura, and Deepak Chopra), CNN, MSNBC, CNBC, Bloomberg Radio, and Oprah Radio. Channels were chosen for ability to reach baby boomers, a key target market for APTA's branding campaign. Click on the following links to listen to ad 1 and ad 2.
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