Student Assembly Director of Communications

2015 Student Assembly Board of Directors: Brooke McIntosh Brooke McIntosh, SPT

The following candidate statement was written prior to Brooke's election as director of communications for the Student Assembly Board of Directors.

"Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."
― Margaret Mead

This quote reminds me of the vital role of students in the profession of physical therapy. The current thoughtful, committed group of students, and the Student Assembly Board of Directors in particular, have the power to be the change we want to see in the world. Our goal is to impact the future of the physical therapy profession. The Student Assembly Board of Directors must promote the profession of physical therapy and market the profession in such a way that clearly demonstrates who we are, our values, and our capabilities. To successfully carry out this mission it will be critically important to increase membership and involvement in the APTA. Membership in our national organization increases awareness of current issues faced by our profession and provides both students and emerging professionals the tools needed to further develop the brand of physical therapy. I believe the way we can achieve this goal is through communication.

My passion lies in communicating with fellow professionals and consumers utilizing a variety of multimedia tools. As a physical therapy student, I have been afforded many opportunities to use my passion of communication to serve fellow students through my university and the APTA. I have utilized social media and mass communications to increase involvement and awareness to issues while serving on the Student Advocacy Team Board and as a class representative for my physical therapy cohort. I helped to create open lines of communication between physical therapy and occupational therapy students while serving as the Physical Therapy Student Liaison on the Student Occupational Therapy Association Board at my university. As a member of the National Student Conclave Project Committee, I have communicated with potential speakers and worked with the other committee members to assure an inspirational, student-centered conference. Each of these opportunities has provided stepping-stones to future growth as a leader and has prepared me to serve on the Student Assembly Board of Directors.

If given the opportunity to serve as the Director of Communications, I will update the current communication options as well as create as many new and creative avenues for communication as possible. I will utilize The Pulse, The Loop, all forms of social media, core ambassadors, student leaders, and mass communications to inform, inspire, and engage the physical therapy student community. I want all physical therapy students to view the APTA and its resources as valuable and essential.

I believe my dedication to the profession, passion for collaboration, unrelenting desire to advance the profession, and enthusiasm for the future will allow me to effectively serve student physical therapists, while advancing the efforts of the Student Assembly.

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