Tuesday, September 23, 2014 APTA Shares Its Consumer Outreach Approach With Other Organizations APTA has authored the latest installment in the US Department of Health and Human Services "Be Active Your Way" blog that promotes organization-to-organization conversations about connecting with the public on physical activity issues. In that post, the association makes 1 thing clear: for APTA, helping the public understand physical therapy's ability to transform society requires an "all of the above" approach. The blog post uses APTA's efforts to educate the public on pediatric back pain as an example of this multi-format approach, and describes how its efforts to support National School Backpack Awareness Day capitalized on a variety of social media and traditional media outlets. As with nearly all APTA-sponsored consumer awareness pushes, the pediatric back pain effort relies heavily on MoveForwardPT.com, APTA's consumer-oriented website, but also attempts to stretch the association's reach through partnerships with prominent bloggers outside APTA who are enthusiastic about spreading the word. "We have had marked success using this multifaceted approach," according to the blog, "garnering high-profile placements in many top-tier electronic and print publications, including WebMD, Grandparents.com, The Washington Post, The New York Times, and Consumer Reports, to name just a few." The "Be Active Your Way" blog is the official blog of the Physical Activities Guidelines program of the US Office of Disease Prevention and Promotion.