APTA Strategic Plan

APTA's Strategic Plan is regularly revisited and updated as needed throughout an active an annual process. The Strategic Plan is guided by the Association Purpose, Association Organizational Values, and the Vision Statement for the Physical Therapy Profession.

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Association Purpose

The American Physical Therapy Association (association) exists to improve the health and quality of life of individuals in society by advancing physical therapist practice.

Association Organizational Values

Association members and staff working on behalf of the association...

  • are committed to excellence in practice, education, research, and advocacy;
  • respect the dignity and differences of all individuals and commit to being a culturally competent and socially responsible association;
  • lead with professionalism, integrity, and honesty; and,
  • make decisions that reflect visionary thinking, innovation, collaboration, and accountability.


Vision Statement of the Physical Therapy Profession:
Transforming society by optimizing movement to improve the human experience.

The vision statement is supported by guiding principles. Learn more.

Effectiveness of Care

Goal 1: APTA will better enable physical therapists to consistently use best practice to improve the quality of life of their patients and clients.

a. Increase the number of peer-reviewed clinical practice guidelines (CPGs).
b. Increase practitioner use of and adherence to best practice guidelines to reduce unwarranted variation in care and enhance patient and client outcomes.
c. Develop and integrate available patient data registries, including quality measures.
d. Promote the use of valid measures.

Patient- and Client- Centered Care Across the Lifespan

Goal 2: APTA will be the recognized leader in supporting physical therapists in the delivery of patient- and client-centered care across the lifespan.

a. Increase the prevalence of physical therapists providing prevention (primary, secondary, tertiary) and wellness services.
b. Promote implementation of new or participation in existing innovative models of practice that target patient- and client-centered care.
c. Develop mechanisms to identify, prioritize, and address existing and emerging population-based health needs that will impact physical therapy.
d. Identify and address physical therapy supply and demand work force needs.

Professional Excellence

Goal 3: APTA will empower physical therapists to demonstrate and promote high standards of professional and intellectual excellence.

a. Promote modeling and demonstration of key values and behaviors that embrace professionalism.
b. Employ innovative active learning opportunities to enhance lifelong learning and collective abilities to provide optimal, collaborative patient- and client-centered care.
c. Promote excellence in entry-level education and lifelong learning for the  PTA.
d. Demonstrate and promote interprofessional and intraprofessional collaboration.

Value and Accountability

Goal 4: APTA will be the recognized leader in setting standards for physical therapist service delivery and establishing and promoting the value of physical therapist practice to all stakeholders.

a. Advocate for appropriate administrative, legislative, and regulatory policies that demonstrate value, ensure safe and effective delivery, enhance access, and protect the integrity of the health care system.
b. Improve compliance with regulations, laws, and professional standards.
c. Advance payment systems that recognize the severity of patient condition and the intensity of interventions required; reflect the clinical reasoning, judgment, and decision-making of the physical therapist; and appropriately pay for the value of the services.
d. Define, advocate, and promote the role of the physical therapist in innovative and collaborative delivery models.

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