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About APTA

Do you want to contribute to an organization dedicated to improving societal health? Would you like to collaborate with colleagues who are passionate about making a difference? Are you excited to work in a new state-of-the-art building designed to encourage movement, participation, and employee health?

Then you want to work for the American Physical Therapy Association!

APTA is the trusted leader for the physical therapy profession, representing 100,000 physical therapists, physical therapist assistants, and physical therapy students. Our team supports the association's mission to build a community that advances the profession of physical therapy to improve the health of society.

Position Summary

This position's role is to support the content management of APTA's websites and email platforms.

This position will make updates in our content management platforms on a daily basis. The ideal candidate will be able to work with staff across the organization and must be able to juggle multiple projects simultaneously, while showing a strong eye for quality and detail, and will ensure the web and email user experience is optimized and that we deliver on our brand promise to be the trusted leader for the profession.

As a member of the Member Experience team, you will implement efforts to support organizational priorities and activities within the Brand Strategy and Communications department. You will support unit efforts with a focus on departmental contributions to systems and data strategy, membership strategy, scientific strategy, education and certification strategy, and business strategy for the association. You will participate and support efforts for appointed and member volunteer groups and APTA leadership. You will support preparation of compliance requirements and documents and seeks out opportunities for continuous quality improvement in department activities. You will be an effective champion of the Association vision, mission, and brand.

Essential Functions

This position:

  • Builds and updates webpages in APTA's content manager, Optimizely (formerly Episerver).
  • Maintains the user experience for APTA's websites by implementing consistent styles and content governance standards.
  • Reviews site analytics, including user feedback, and responds quickly to needed fixes.
  • Responds to website-related questions that come through our customer service portal, Freshdesk.
  • Schedules, builds, and tests emails in APTA's content manager, Informz, a HigherLogic platform.
  • Ensures appropriate implementation of audience targeting and opt-outs.
  • Designs emails that adhere to the association's brand and style guidelines.
  • Regularly reviews email analytics to ensure delivery, look for engagement trends and anomalies, and shares this feedback with appropriate stakeholders.
  • Implements work plans related to respective activities of the Brand Strategy and Communications department which align with organizational priorities and the Association's systems and data strategy, membership strategy, scientific strategy, education and certification strategy, and business strategy.
  • Prepares and completes required departmental compliance forms as outlined below including ensuring required information is accurate for timely submission of all required form.
  • Contributes to and implements recommendations on advancing operations within the department to gain efficiencies, and grow revenue, if applicable.
  • Contributes to quality assurance and continuous quality/performance improvement in department activities, including supporting department director, and unit leader in annual assessments of respective budget activities.
  • Supports the Member Experience team in the implementation of the Association's programs, priorities, and projects in partnership with department director and staff colleague.
  • Prepares in consultation with the manager, department level data which supports and aligns with the APTA data strategy.

Staff Expectations

  • Upholds and fosters team values.
  • Complies with all APTA policies and procedures.
  • Performs other duties as assigned to foster achievement of association priorities.


  • Bachelor's Degree, required, or applicable experience.
  • Three to five years of website management experience or related digital communications experience, including targeted email management.
  • Working knowledge of best practice for website and email communications.
  • Eye for detail.
  • Ability to manage multiple projects.
  • Website development design experience preferred.
  • Writing and editing experience preferred.
  • Experience communicating effectively verbally and in writing.
  • Experience producing reports/charts/graphs and analyzing data

Travel Requirements

  • 0 - 10% - local

Employee Benefits

APTA's outstanding benefits include generous annual vacation and sick leave, federal paid holidays, retirement contributions, and commuting subsidies for employees who choose public transit and active transportation.

APTA's headquarters are located across the street from the new Potomac Yard Metrorail station set to open in October 2022, with immediate access to the DMV's bike trail system. Opened in 2021, APTA Centennial Center's amenities include a fitness center, bike share, and health and wellness classes—all free to APTA employees. A WiFi-connected rooftop terrace offers views of the Potomac River and Washington, D.C. skyline, offering a great alternate work location or place to take a break.

Most staff positions are eligible for APTA's flexible work arrangement schedule. New hires must be employed three full consecutive months before being eligible to apply for a flexible work arrangement.

How to Apply

Please send resume and cover letter, including salary requirements, to:

Principals only: no agencies; no phone calls, please. Candidates selected to participate in an interview will be contacted by Human Resources.

Equal Opportunity Employer: The American Physical Therapy Association is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

APTA participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For more information please visit

APTA is committed to a diverse and inclusive workforce and invites and welcomes applicants with diversity of experience, mindset, and skills to add value to APTA and our staff community.

Position is located in Alexandria, VA.