NPTM 2016 – #ChoosePT!
National Physical Therapy Month (NPTM) 2016 will focus on APTA's national public awareness campaign, #ChoosePT. This campaign lets consumers know about the risks of opioid use and that physical therapy is a safe, nonopioid alternative for managing pain.
Please visit the #ChoosePT webpage and campaign toolkit, which features tools and resources that you can use during NPTM and beyond. We also encourage you to share our various #ChoosePT social media graphics on Facebook and Twitter.
Thank you to all of our components who are supporting #ChoosePT! It will take a coordinated national effort to raise awareness of physical therapy as a safe alternative to opioids for pain. Please consider supporting the campaign and using the resources in the #ChoosePT Campaign Toolkit. Some components have already added #ChoosePT to their strategic plans for 2017.
Here's a great way to get started. Post either the "pills" or "pain relief" graphic to your homepage and link to #ChoosePT. See how these components are showcasing #ChoosePT on their sites:
- Ask your members to encourage their patients with chronic pain (particularly if they have used opioids for their pain) to submit their stories for consideration in APTA's Transformational Patient Stories initiative.
- If you have room in your budget, consider placing #ChoosePT print ads, billboards, or online ads.
- If you have relationships with nearby states, APTA can help components pool funds for larger ad buys – either nationally or regionally (even online ads can be targeted to specific states based on chapter support/budget).
- Are you following @MoveForwardPT? Look for opportunities to share (not just like) our #ChoosePT posts and graphics.
NPTM 2016: For PTs, PTAs, Students
We need you to bring home the message that physical therapy is a non-drug alternative to opioids for pain relief! Use the tools and resources in the Campaign Toolkit and share our social media graphics!
A variety of NPTM 2016 resources are available to help you plan and execute your NPTM events successfully, whatever they may be.
Want Other Ideas?
- Download and distribute the Patient Pain Profile at your facility or NPTM event.
- Host a session for health care providers at your facility about the physical therapist's role in pain management. Download and distribute APTA's position paper on opioid abuse and the role of physical therapy.
- Conduct a presentation for the public about the physical therapist's role in pain management. Download and distribute APTA's Physical Therapy vs Opioids handout.
- Give a presentation to medical students at your college or university about physical therapy and pain management. Download and distribute APTA's Physical Therapy vs Opioids handout.
- Share our patient stories on Facebook and Twitter!
2016 PT Day of Service
Consider celebrating NPTM by participating in the 2016 PT Day of Service on Saturday, October 15 (or near that date). APTA proudly participates in this global event, which was begun by physical therapy professionals in 2015. Whether you are hosting an NPTM event, volunteering at a pro bono clinic, or serving the community by cleaning up a park, you'll be joining with PTs and PTAs across the world who are actively making a difference in their communities. Check out ways to get involved in PT Day of Service and see what APTA is doing to celebrate National PT Month and PT Day of Service.