According to a 2022 APTA study, consumer awareness of physical therapy is growing. Now APTA can help you make the most of this opportunity to market your services and reach out to your community.
The APTA Co-Branding Portal is a new member benefit that connects members with a library of marketing assets — posters, handouts, postcards, and social media graphics — that allow you to co-brand your practice or services with APTA's ChoosePT consumer-focused brand. The materials are appropriate for a variety of settings: health fairs, community and campus events, gyms, running stores, as well as in the clinic, on practice websites, and via social media.
Resources are professionally designed and anchored in evidence-based information. The content itself covers multiple areas of care, as well as symptoms and conditions, in ways that consumers can understand. And co-branding is easy: All you do is add your company or practice logo and contact information and order printed pieces to be shipped to you. Print costs are competitive, and downloads are free to members through 2023.
"Whether in the clinic or in the community, consumers benefit from seeing the ways physical therapy can impact their lives," said Emilio Rouco, APTA director of public relations. "The resources available in the APTA Marketing Portal bring those messages home and help consumers make the connection between physical therapy's potential and the local providers who can make it happen."