Friday, May 25, 2012 APTA Releases The Physical Therapist Professional e-Book The Physical Therapist Professional describes the ideal physical therapist professional and the ideal physical therapy experience. Through illustrations, dialogues, tools, and resources, it shows physical therapists how to provide that experience through behaviors that make a difference. A part of the Move Forward brand campaign, this tool will help physical therapists provide a consistent, quality experience to their patients, deliver on the brand promise, and ultimately raise the profession. The Physical Therapist Professional illustrates how behaviors, such as the way a physical therapist introduces himself or herself to a new patient and how to provide documentation throughout the episode of care, influence the way consumers and other health care professionals perceive physical therapists and the profession. The booklet also provides tips to help build trust among important audiences. APTA encourages members to download the booklet to a mobile device, such as a tablet or smartphone, or print it to keep at their workplaces, so they can refer to it often to remind them of the important role they play in delivering this experience. This free resource will help physical therapists become the professionals they strive to be every day, providing outstanding care, compassion, and understanding in a welcoming and healthy environment. Members can find more tools and information to help live and share the brand at the www.apta.org/brandbeat.