• News New Blog Banner

  • APTA Releases The Physical Therapist Professional e-Book

    The Physical Therapist Professional describes the ideal physical therapist professional and the ideal physical therapy experience. Through illustrations, dialogues, tools, and resources, it shows physical therapists how to provide that experience through behaviors that make a difference. A part of the Move Forward brand campaign, this tool will help physical therapists provide a consistent, quality experience to their patients, deliver on the brand promise, and ultimately raise the profession.

    The Physical Therapist Professional illustrates how behaviors, such as the way a physical therapist introduces himself or herself to a new patient and how to provide documentation throughout the episode of care, influence the way consumers and other health care professionals perceive physical therapists and the profession. The booklet also provides tips to help build trust among important audiences. APTA encourages members to download the booklet to a mobile device, such as a tablet or smartphone, or print it to keep at their workplaces, so they can refer to it often to remind them of the important role they play in delivering this experience. This free resource will help physical therapists become the professionals they strive to be every day, providing outstanding care, compassion, and understanding in a welcoming and healthy environment.

    Members can find more tools and information to help live and share the brand at the www.apta.org/brandbeat.

    Move Forward News to Debut on May 31

    Move Forward News, a quarterly e-blast to members, will debut on Thursday, May 31. Move Forward News is designed to help physical therapists effectively live the physical therapist brand. Each issue will feature the latest news, tips, tools, and testimonials as well as information about the importance of branding. Also included in this first issue is a video of what members had to say at CSM 2012 about how they are living the brand. Watch for your debut issue!