The American Physical Therapy Association's advertising policies contain terms that constitute a legally binding agreement between the advertiser and APTA.
Placement of an ad with APTA constitutes the advertiser's agreement and acceptance to be bound by and comply with APTA's advertising policies.
APTA reserves the right to make changes to its advertising policies, and the advertiser's continued placement of an ad with APTA constitutes acceptance of these changes.
- Advertisements are accepted only when they conform to the ethical principles and policies of APTA. However, compliance with APTA's ethical principles and policies does not guarantee acceptance of an advertisement.
- Products, services, and companies eligible for advertising in APTA print and digital vehicles shall be germane to the practice of physical therapy or the purposes of the association.
- APTA has the right to approve or deny all advertising prior to publication. APTA reserves the right to cancel any advertising contract at any time.
APTA may decide that certain products or services are not eligible for advertising in national APTA vehicles, if advertisements for these specific products or services in other media consistently or significantly depart from association standards.
The fact that APTA has published an advertisement previously shall not preclude APTA from denying placement of that advertisement in the future.
The fact that APTA has published an advertisement of a product, service, or company shall not be referred to in collateral advertising without specific written authorization of APTA.
- APTA's print and digital vehicles that accept advertising do not verify the accuracy of claims made in advertisements, and running a print or digital ad or posting does not imply endorsement by APTA. Acceptance of ads for professional development courses addressing advanced-level competencies in clinical specialty areas does not imply review or endorsement by the American Board of Physical Therapy Specialties.
- Cancellations are not accepted after the stated closing date. All cancellations prior to space closing date must be made in writing and acknowledged by APTA.
- Quotations or excerpts of published articles and references are eligible only if they accurately reflect the meaning intended by the author. Claims made within quotations must conform to the same standards as unquoted claims. Complete reference information or a web link to a complete reference must be included in the advertisement when a study is cited, a quotation is used, or terms such as "effective," “evidence-based,” or "proven" are used. Research must have been published in a peer-reviewed scholarly research journal.
- Advertisements must clearly identify the advertiser and the product or service being offered. The layout, artwork, and format must avoid confusion with the editorial content of the APTA vehicle. APTA may, at its sole discretion, include the word "Advertisement" prominently on advertisements that might be confused with editorial content. Comparisons with, or disparagements of, a named competitor's product, service, or company will not be accepted. Sensational language, such as the extravagant use of superlatives or punctuation marks, will not be accepted. Advertisements that use sexually provocative language or illustration will not be accepted.
- Advertisers and their advertising agencies, if applicable, assume full liability for their advertisements, and they are responsible for any claims arising from them against APTA. APTA is not liable for errors in lead generation services or ad index. APTA will not accept advertisements for any product, apparatus, instrument, device, or pharmaceutical product that is the subject of litigation pending before the Food and Drug Administration. Advertising will be accepted in cases of pending compliance or noncompliance with the FDA requirements if the advertisement includes a disclaimer in the copy stating: "FDA approval pending." Errors in ads must be noted immediately. APTA will not offer credit if an ad repeats incorrectly. APTA will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract when they conflict with terms and conditions of APTA's published rate card.
- Advertisers agree to comply with all privacy, testimonial, and other applicable laws, including the Canada Anti-Spam Law. Placing an advertisement with APTA denotes a statement by the advertiser that their advertisement and actions therewith comply with CASL. Advertisers should seek advice of counsel with any questions regarding their advertisement and CASL.
- APTA prohibits preferential or adverse discrimination on the basis of race, creed, color, sex, gender, gender identity, gender expression, age, national or ethnic origin, sexual orientation, disability, or health status in all areas including, but not limited to, its qualifications for membership, rights of members, policies, programs, activities, and employment practices. APTA is committed to promoting cultural diversity throughout the profession.
- APTA is opposed, as a matter of health care policy, to arrangements under which physicians stand to profit from referring patients for physical therapy. The position adopted by the House of Delegates, Opposition To Physician Ownership of Physical Therapist Services and Self‐Referral By Physicians (HOD P06-19-16-46), states: "The American Physical Therapy Association opposes ownership of and self-referral to physical therapist services by physicians ..." In compliance with this position, APTA does not accept job listings for positions in a practice if any physician has an ownership interest in the practice and refers patients to that practice. All employers submitting job listings must make the following certification:
"I certify that no referring physician has an ownership interest in the practice that has the position that is the subject of this advertisement."
- All advertisements or postings for jobs must be for bona fide open positions at a specific location. As such, APTA reserves the right to cancel any posting, or any contract with a company that submits a posting, with no refund of money that in APTA's sole determination violates this bona fide open position requirement. APTA may at any time — but is not obligated to do so in making a determination of bona fide positions — request documentation from the agency or request written confirmation from the employer that they have given authorization to the agency to recruit for that position. In the absence of written job orders from the company, APTA will require written confirmation from the employer (via email or mailed document) verifying that the agency is authorized to recruit for the position. Provision of documentation does not guarantee that APTA will accept a posting if the association still determines that it does not represent a valid open position.
Advertisers assume any and all liability associated with their advertisement. Advertisers agree to indemnify and hold APTA harmless with respect to all ads.