Many health plans are "narrowing" their provider networks in an attempt to control costs. What does this mean for individual therapy practices? That all depends.

When Susan Loberfeld, PT, DPT, launched In Home Rehab of Florida in 2014, she knew her business model was likely to work. After all, she'd owned a similar practice in the New York City area since 2011, and it had done well right from the start. "They're both outpatient therapy services that only make house calls," she explains. "Like home health, but you don't have to be homebound. A lot of our patients just don't want to go to a traditional clinic. They prefer the convenience of being seen in their homes."