Anyone can experience pain—but nobody should feel trapped by opioids as the only way to manage it: that's the message at the heart of APTA's newest video public service announcement (PSA) in the #ChoosePT opioid awareness campaign.
The new PSA, which debuted during a live panel discussion on pain management, features a teenaged boy, an adult woman, and an older man each experiencing pain, attempting to manage the pain through opioids alone, and ultimately making progress with physical therapy.
"Pain is personal, but treating pain takes teamwork," the voiceover says. "When it comes to your health, you have a choice—choose more movement and better health. Choose physical therapy."
The PSA is part of the association's national public awareness campaign, #ChoosePT, which has won multiple national awards, including best video for the first public service announcement.
APTA's first #ChoosePT PSA reached more than 377 million Americans via television and radio in its first year of release, and APTA’s official consumer information website, MoveForwardPT.com, was visited by more than 3.2 million users in 2017.
This video mentioned in this story is no longer available for viewing. You can follow APTA's ChoosePT videos on Youtube at https://www.youtube.com/user/MoveForwardPT.
