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APTA's Strategic Framework for 2030 sets a clear direction for the association's work over the coming years. It is grounded in member input, data, and a shared commitment to advancing the physical therapy profession.

The framework reflects where we are today, the challenges and opportunities ahead, and the priorities that will guide our decisions, investments, and actions. It is intended to align leaders, staff, and components around a common focus while remaining flexible enough to respond to a rapidly evolving health care environment.

The strategic framework outlines three priorities: advancing our payment, empowering our members, and evolving our practice.

Download APTA's Strategic Framework for 2030

APTA's Strategic Priorities

Advancing Our Payment

Increase economic opportunities for PTs and PTAs to advance the profession as an integral outcomes-driven component of the U.S. health system.

Outcome: PTs and PTAs receive increased payment for physical therapist services.

Objectives

  • Advocate for increased payment and decreased administrative burden for physical therapist services.
  • Elevate PTs and PTAs as essential across care models.

Empowering Our Members

Deliver a high-impact member experience that is relevant across career stages and settings.

Outcome: APTA is recognized as the professional home for PTs and PTAs.

Objectives

  • Create an APTA culture where every part of the organization is hyper-focused on delivering value when and how members need it.
  • Build an APTA where all PTs, PTAs, and students want to and can belong.

Evolving Our Practice

Accelerate the transformation of practice models and services to better serve society and the profession.

Outcome: Society benefits from greater access to high-quality physical therapist services.

Objectives

  • Champion PTs and PTAs in existing and emerging practice models to better meet the needs of individuals and communities.
  • Support development of new PT-first models that drive improved outcomes.
  • Encourage technology-enabled practice models and tools to improve access, affordability, and outcomes in physical therapy delivery.

Partnering for Progress

Our sections, academies, and state chapters are essential partners in driving progress across our strategic priorities. Each partner organization contributes unique expertise, insights, and reach that help APTA in:

  • Identifying payment challenges and opportunities at the local and specialty levels, informing state-based advocacy strategies, and amplifying our collective voice.
  • Fostering community, connection, and leadership development through volunteer opportunities within practice areas and states, ensuring that every PT, PTA, and student finds belonging and value in APTA.
  • Championing innovation, research, and emerging care models that leverage the expertise of our members across settings and specialties to shape the future of patient care.

Join the Movement

Every member plays a part in advancing APTA's Strategic Framework for 2030. Get involved and help turn our shared vision into meaningful outcomes.

  • Volunteer. Shape APTA's priorities by serving on committees, task forces, or advisory groups. Explore opportunities.
  • Lead & Connect. Join your chapter, section, or academy — serve, network, and grow. Find your community.
  • Advocate. Strengthen the profession through APTA's Advocacy Network or your state's key contact program. Join today.
  • Collaborate. Engage with peers on topics like AI and payment models in APTA Community, or connect through sections and academies. Start connecting.
  • Promote. Inspire future PTs and PTAs as a PT Moves Me Ambassador. Get involved.
  • Elevate & Advance. Support board certification through the American Board of Physical Therapy Specialties. Learn more.
  • Join. Be part of APTA to amplify your impact, connect with your community, and help shape the future of physical therapy. Join or renew today.