Skip to main content

Scott McAfee, PT, DPT, has a passion for marketing and he believes that our profession and its professionals have untapped potential when it comes to showing value and marketing ourselves.

In a presentation at National Student Conclave 2019, Scott and colleagues talked about discovering one's value as a professional, how to market yourself to an employer, and how knowing the basics of marketing and business can go far when it comes to patient and community interaction.

APTA Podcasts like this one are available on Apple Podcasts, Google Play, and Spotify, or by visiting

Log in or create a free account to keep reading.

Join APTA to get unlimited access to content.

You Might Also Like...


Challenges of Licensure by Endorsement for Internationally Educated PTs

Oct 16, 2020

Becoming a U.S.-licensed PT, for someone who has attained entry-level education internationally is a feat. Learn about these challenges and how you can


Entrepreneurship in Physical Therapy – APTA Live

Sep 28, 2020

Ashley Johnson, PT, DPT, and Craig Phifer, PT, MHA, talk about starting a practice and innovative ways to run a business in this podcast.


Student Success

Sep 2, 2020

Alex Koszalinski gives tips and advice on how he believes students can achieve success whether a first or a third year.