Social media can be great for public relations, but they also present conundrums.

F-r-i-e-n-d. Six letters that can mean a lot—or not so much. Consider the following scenario, in which a simple request is weighted with potential ramifications.

Facing a Choice

As the youngest and newest physical therapist (PT) at his clinic, Jeff is used to being the "go-to guy" for some of the older and less tech-savvy PTs on staff when it comes to issues related to Internet technology (IT) and social media. He has helped several PTs shape their personal Facebook pages, led a staff in-service on Twitter, and contributes to the private practice's website, in-house blog, Facebook page, and Twitter feed.