Skip to main content

Equipment manufacturers and suppliers can offer practices more than just the products and services they sell.

Feature Marketing

Think a relationship with manufacturers and suppliers is all about receiving sales pitches for their products and services? Think again. A growing number of physical therapists (PTs) and physical therapist assistants (PTAs) are discovering that vendors can be valuable partners in expanding their practices, increasing their profitability, improving patient compliance, and even achieving better patient outcomes.

Jeff Leatherman, PT, gives this example: "When I buy equipment, I love it when the vendor helps us effectively implement the new product or service. I purchase many products and supplies from 1 vendor who knows how evidence-based our practice has become. She will search the literature for support and so that I can best better convey the information to the patient."

Log in or create a free account to keep reading.


Join APTA to get unlimited access to content.


You Might Also Like...

News

Physical Therapist Workforce Legislation Introduced in the U.S. House

Oct 2, 2025

APTA-championed legislation, which would help bolster the physical therapy workforce, especially in rural and underserved areas, was reintroduced in the

News

PT For Future Me: APTA’s New National Physical Therapy Month Campaign

Oct 1, 2025

October is National Physical Therapy Month — a time to celebrate the profession, spotlight the many benefits of physical therapy, and showcase the impact

News

APTA and APTA Private Practice Join Lawsuit Over Health Care Price-Fixing

Oct 1, 2025

APTA and APTA Private Practice have joined the MultiPlan Antitrust Litigation as plaintiffs. This federal antitrust litigation alleges a conspiracy to