Skip to main content

APTA-Blog-800x300-BrandArticle.png

Great brands are built over time.

They start with a unique value proposition, positioning themselves for a distinct role in their markets.

They prioritize service over selling, listening over telling, and have a strong sense of purpose that drives meaningful impacts for their audiences and their employees.

APTA’s new brand is no different.

As we approach APTA’s centennial, our association is embracing 100 years of rich history built by members present and past. Simultaneously, we are intentionally evolving to ensure APTA is fit for its future.

Log in or create a free account to keep reading.


Join APTA to get unlimited access to content.


You Might Also Like...

News

2025 APTA House of Delegates Motions Posted

Jun 3, 2025

APTA members can now access 48 motions that include seven proposed bylaws amendments that will be forwarded for consideration by the 2025 APTA House of

Perspective

Cancer Rehabilitation Month Champions Healing Beyond Treatment

Jun 2, 2025

Members of APTA Oncology share information and resources about Cancer Rehabilitation Month, a new public awareness campaign.

Feature

Short-Handed: Workforce Projections Predict Profession Shortages

Jun 1, 2025

A new APTA report outlines forecasts of a supply shortage of physical therapists through 2037.