Skip to main content


Things are starting to get "exciting" on the business side of physical therapy.

That's the report from Rob Worth, PT, DPT, LAT, president and CEO at Advanced Physical Therapy and Sports Medicine in Wisconsin. Over the past year, Worth says, his practice has seen a significant uptick in interest from employers who want to learn how physical therapy can help them better control health care costs. They don't necessarily call what they seek "value-based care," he notes, but when they decide to sign a contract with his business, that's exactly what they get.

"We provide these services potentially in one of two ways," Worth says. "Either on-site, direct-to-employer care, or in-clinic, direct-to-employer care." In both cases, employees get direct access to care provided by the company's physical therapists. "If someone has a shoulder injury, rather than going to a physician or urgent care, we go on-site or they come right to us. There's no copay, no coinsurance; they're evaluated and diagnosed, and we initiate a plan of care."

Log in or create a free account to keep reading.

Join APTA to get unlimited access to content.

You Might Also Like...


Trapped in Imposter Syndrome? Vulnerability Is the Only Way Out

Apr 10, 2024

As I am sitting here writing this article, I cannot help but think that it will not amount to the ones that have come before it on this subject. I look


APTA State Medicaid Guide Updated

Apr 10, 2024

An expansive member benefit that helps PTs and PTAs understand and participate in Medicaid (and advocate for change) now includes 2024 data.


From PTJ: Avoidance Assessment for Individuals With Shoulder Pain Shows Promise

Apr 9, 2024

Researchers analyzing the Avoidance of Daily Activities Photo Scale for Patients With Shoulder Pain say it's valid and reliable.